New & Used Cars, Trucks & SUVs for Sale Near Highland, WI

Discover Your Next Pre-Owned Vehicle at Fillback Highland Ford

At Fillback Highland Ford in Highland, WI, we treat the needs of each individual customer with paramount concern. Since 1948, our dealership has been dedicated to making your car-buying experience straightforward and rewarding. Our extensive inventory of reliable used vehicles offers something for every member of our community, whether you’re searching for a dependable sedan for your daily commute, a family-friendly SUV for weekend adventures, or a versatile truck for work and play. Backed by our award-winning commitment to quality and customer satisfaction, we’re here to help you drive away with complete confidence.

Find your next vehicle today at Fillback Ford Highland. Browse a large selection of new Ford trucks, SUVs, EVs, and quality used vehicles—all competitively priced and ready for immediate delivery. Whether you’re searching for a rugged truck, a family SUV, or an efficient daily driver, we have options available now.

Serving Highland, Dodgeville, Lancaster, Reedsburg, Platteville, and surrounding Wisconsin communities.

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Browse Our Extensive Vehicle Inventory

Our inventory includes over 100+ vehicles featuring new Ford models and high-quality used cars, trucks, SUVs, and EVs. :contentReference[oaicite:1]{index=1}
Use advanced filters to narrow your search by price, model, trim, drivetrain, and more.

Popular Vehicle Types Available

• Ford Trucks: F-150, Super Duty (F-250, F-350), Ranger, Maverick
• Ford SUVs: Escape, Explorer, Edge, Expedition, Bronco
• Electric Vehicles: Mustang Mach-E, F-150 Lightning
• Vans: Ford Transit & E-Transit
• Used Vehicles: Affordable options starting under $15,000

Shop by Price Range

• Used cars under $20,000
• Vehicles between $20K–$40K
• New Ford models starting around $30K+
• Premium trucks & SUVs up to $80K+

Unlock Today’s Best Deals

Take advantage of limited-time offers on new and used vehicles. Many models include available incentives, rebates, and special financing options.

• ✔ New Ford incentives & rebates
• ✔ Competitive used vehicle pricing
• ✔ Trade-in bonuses available
• ✔ Flexible financing options

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Explore Our Wide Selection of Quality Pre-Owned Vehicles

Ford F-150 XLT

This used truck combines durability with modern convenience features. With its proven reliability and impressive towing capacity, the 2020 Ford F-150 is perfect for work demands and family needs alike. Our clean AutoCheck Vehicle History Report ensures you know exactly what you’re getting.

Ford Escape SE

Equipped with advanced safety features and excellent fuel efficiency, the Ford Escape is the ideal SUV for navigating both city streets and country roads. With all-wheel drive capability and spacious interior, it’s ready to handle whatever your day brings.

2021 Ford Fusion Hybrid

Combining outstanding fuel economy with premium comfort, the 2021 Ford Fusion Hybrid is a standout midsize sedan. Its advanced technology features and smooth ride make it a fantastic choice for drivers seeking both efficiency and reliability.

Our diverse inventory includes a variety of Ford models and other trusted brands, from versatile crossovers to dependable sedans. Whether you’re looking for fuel efficiency, advanced technology, or proven durability, our carefully selected vehicles make it easy to find one that fits your lifestyle and budget. Each vehicle comes with our Lifetime Powertrain Warranty for your peace of mind.

Flexible Financing and Trade-In Opportunities

At Fillback Highland Ford, we go the extra mile to make vehicle ownership accessible and stress-free. Our experienced team understands that every customer has unique financial circumstances, which is why we offer flexible financing options tailored to suit various budgets. With competitive rates and personalized payment plans, we work hard to find a solution that works for you.

• Fair Trade Valuations: Get an honest assessment of your current vehicle’s worth with our straightforward trade-in process
• Personalized Financing Plans: Work with our team to find payment options that fit comfortably within your budget
• Quick Pre-Approval: Start the financing process online to save time when you visit our showroom

Why Choose Fillback Highland Ford?

Since 1948, Fillback Highland Ford has been a trusted part of the Highland community. We’re proud to offer genuine customer service in a no-pressure environment where you can make decisions at your own pace. Here’s why drivers throughout our rural Wisconsin community choose us time and again:

• Transparent Pricing: Honest, upfront pricing with no hidden fees—you can trust what you see
• Award-Winning Service: Our highly experienced service team has earned recognition for excellence and customer satisfaction
• Community-Focused Approach: We understand the needs of our neighbors and tailor our service accordingly
• Long-Standing Trust: Over 75 years of serving families in Highland and surrounding areas

Schedule Your Test Drive Today

We know your time is valuable, which is why we’ve made it simple to explore your options. Browse our current inventory online, get information about financing, and schedule a test drive that fits your schedule. Our knowledgeable sales staff is eager to share their expertise and help you find the perfect vehicle for your needs.

Visit us at 401 Main St, Highland, WI 53543, or explore our inventory online to discover your next dependable ride. At Fillback Highland Ford, where the customer comes first, we’re here to help you find a high-quality vehicle backed by the service excellence our community has trusted for generations. Your perfect Ford is waiting—come see us today!