Welcome to Highland Ford
Fillback Highland Ford in Highland, WI treats the needs of each individual customer with paramount concern. We know that you have high expectations, and as a Ford dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!
Our experienced sales staff is eager to share its knowledge and enthusiasm with you. We encourage you to browse our online inventory, schedule a test drive and investigate financing options. You can also request more information about a vehicle using our online form or by calling (844) 813-4152.
New Ford Vehicles for Sale in Highland, WI
Your Local Ford Dealer in Highland, Wisconsin
Welcome to Fillback Ford Highland, your local Ford dealership for new Ford cars, trucks, SUVs, electric vehicles and vans in Highland, WI. Located at 401 South Main St., Highland, WI 53543, we proudly serve drivers throughout Highland and surrounding Southwest Wisconsin communities.
If you’re searching for a Ford dealer near me, new Ford vehicles near me, new Ford trucks for sale, new Ford SUVs for sale, or a Ford dealership in Highland, WI, Fillback Ford Highland provides a convenient local destination for your next vehicle.
Browse New Ford Inventory | Get Pre-Approved | Value Your Trade
Shop New Ford Cars, Trucks, SUVs, EVs and Vans
Explore the latest Ford vehicles designed for everyday driving, family transportation, work, towing, recreation, commercial use and electric driving. Our new Ford lineup gives Highland-area drivers a wide range of choices when shopping for their next vehicle.
New Ford Trucks
Whether you need a truck for work, towing, hauling or everyday driving, Ford offers a pickup for a wide range of needs.
- Ford F-150
- Ford F-150 Lightning
- Ford Ranger
- Ford Maverick
- Ford F-250 Super Duty
- Ford F-350 Super Duty
- Ford F-450 Super Duty
New Ford SUVs
Shop Ford SUVs for commuting, families, road trips, outdoor adventures and everyday Wisconsin driving.
- Ford Escape
- Ford Bronco
- Ford Explorer
- Ford Expedition
New Ford Electric Vehicles
Drivers interested in electric transportation can explore Ford EV options including the Mustang Mach-E, F-150 Lightning and E-Transit.
- Ford Mustang Mach-E
- Ford F-150 Lightning
- Ford E-Transit
New Ford Vans and Commercial Vehicles
Ford commercial vehicles provide options for contractors, businesses, tradespeople, delivery operations and commercial fleets.
- Ford Transit
- Ford E-Transit
Why Choose Fillback Ford Highland?
A Local Highland Ford Dealership
Fillback Ford Highland is located in the community of Highland and serves drivers throughout the surrounding Southwest Wisconsin area. Our dealership combines new Ford inventory with used vehicles, financing, trade-in assistance, service and genuine Ford parts.
Shop Online or Visit Our Dealership
Start your vehicle search online, review available inventory, explore financing options, estimate your trade value, and contact our team before visiting our Highland dealership.
New Ford Vehicles for Different Needs
Whether you’re looking for a Ford F-150 for work, a Ford Super Duty for towing, a Ford Explorer for your family, a Ford Bronco for outdoor adventures, a Ford Maverick for everyday driving, or a Ford EV, our team can help you compare available options.
New Ford Specials in Highland, WI
Before purchasing your next Ford, review current new vehicle specials and available offers. Specials and incentives may vary by model, trim, financing program and eligibility.
Ford Financing and Auto Loans in Highland
Our finance team can help qualified shoppers explore financing and leasing options for new Ford vehicles. Start the process online and save time at the dealership.
Get Pre-Approved Online
Complete an online finance application to begin the vehicle financing process before visiting Fillback Ford Highland.
Get Pre-Approved | Visit the Finance Center
Value Your Trade in Highland, WI
Trading in your current vehicle can be a convenient way to apply its value toward your next Ford. Whether you have a car, truck, SUV, van or EV, use our online trade-in tool to get started.
Used Cars, Trucks and SUVs Near Highland
If a new Ford isn’t the right fit for your budget, explore our selection of used vehicles and Certified Pre-Owned vehicles.
Ford Service and Maintenance in Highland
Keep your Ford performing at its best with professional maintenance and automotive service at Fillback Ford Highland. Our service resources help you schedule maintenance and repairs when your vehicle needs attention.
Genuine Ford Parts in Highland, WI
When your Ford needs replacement parts or accessories, genuine Ford parts are designed specifically for Ford vehicles. Order parts online or contact our parts department for assistance.
Serving Southwest Wisconsin Ford Drivers
Fillback Ford Highland proudly serves customers from Highland and surrounding communities. If you’re looking for a new Ford dealer near me, our Highland dealership provides a convenient destination for new Ford trucks, SUVs, EVs, vans and other Ford vehicles.
Our Southwest Wisconsin Geographic Service Areas
- New Ford Highland, WI
- New Ford Dodgeville, WI
- New Ford Lancaster, WI
- New Ford Reedsburg, WI
- New Ford Platteville, WI
- New Ford Fennimore, WI
- New Ford Monfort, WI
- New Ford Cobb, WI
Ford Dealer Serving Highland and Nearby Communities
From Highland to Dodgeville, Lancaster, Reedsburg, Platteville, Fennimore, Monfort and Cobb, Fillback Ford Highland provides a local destination for customers searching for new Ford vehicles in Southwest Wisconsin.
Ford Dealer Near Dodgeville, WI | Ford Dealer Near Lancaster, WI | Ford Dealer Near Reedsburg, WI | Ford Dealer Near Platteville, WI
Frequently Asked Questions About Buying a Ford in Highland
Where is Fillback Ford Highland located?
Fillback Ford Highland is located at 401 South Main St., Highland, WI 53543.
What Ford vehicles can I shop near Highland?
New Ford inventory may include popular models such as the F-150, Super Duty, Ranger, Maverick, Explorer, Escape, Bronco, Expedition, Mustang Mach-E, F-150 Lightning, Transit and E-Transit. Availability changes regularly.
Can I apply for Ford financing online?
Yes. You can begin the financing process online through the Fillback Ford Highland pre-approval application.
Can I value my trade online?
Yes. You can use the online trade-in tool to begin determining the potential value of your current vehicle.
Does Fillback Ford Highland provide Ford service?
Yes. Fillback Ford Highland provides automotive service and maintenance resources for Ford vehicles.
What communities does Fillback Ford Highland serve?
Fillback Ford Highland serves Highland and surrounding communities including Dodgeville, Lancaster, Reedsburg, Platteville, Fennimore, Monfort and Cobb.
Start Shopping for a New Ford in Highland, WI
Ready to find your next Ford? Browse our current inventory, explore new Ford specials, get pre-approved for financing, or value your trade online.
Shop New Ford Inventory | View New Ford Specials | Get Pre-Approved | Value Your Trade
Visit Fillback Ford Highland
Fillback Ford Highland
401 South Main St.
Highland, WI 53543
608-929-4513
Shop new Ford vehicles, trucks, SUVs, EVs and vans in Highland, WI, and discover why drivers throughout Southwest Wisconsin choose Fillback Ford Highland.
